The strategic move with The Sandbox also demonstrates the commitment of the Corporation in supporting the technology and innovation development in Hong Kong to benefit and create long-term value for the community. Meanwhile, the Corporation will explore making use of the virtual environment to facilitate STEM education. There may also be a railway museum to showcase the moments that MTR intersects with the communities and cultures of Hong Kong. There will be endless new possibilities including driving a train or even operating a railway station and unlocking exciting adventures in this constantly evolving space. By mimicking and gamifying the physical railway environment, players will be able to enjoy an MTR journey on many levels that stretch the imagination beyond taking a train ride. As the first global transport operator to join The Sandbox metaverse, the Corporation will build a railway-focused virtual space to create unique, fun and immersive experiences through gamification with the aim of taking customer experiences to a new arena and engaging creators to build this new community platform together.Įchoing MTR’s brand-new campaign “Go Smart Go Beyond” of employing advanced technological and innovative initiatives for customized experiences and a high level of service to keep cities moving, the Corporation has seized the opportunity of the megatrend of Web3 and the metaverse and acquired a plot of land at the Sandbox metaverse to further interact with our customers, in particular with the young generation.Īn immersive virtual station will be built on a plot of land of The Sandbox metaverse. “The next station is – The Sandbox!” Embracing the emerging development of Web3, MTR Corporation announced today (21 April 2022) that it will start its metaverse journey in partnership with The Sandbox, a leading decentralized gaming virtual world and subsidiary of Animoca Brands.
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